Wine Industry Finds a Companion in a Competitor: Marijuana
Legal intoxication is big business and getting bigger. More states have legalized marijuana, leading some in the alcohol industry to regard it as a threat to their profit margin.
Those concerns are warranted in some cases. In Colorado, Oregon and Washington, where recreational use has been legal for several years, beer sales are down, mostly among mass-market brews. The liquor industry opposed several marijuana legalization initiatives last year, and has expressed fears for its bottom line.
The fine wine industry, however, has not panicked. Despite occasional efforts to pit wine and weed against each other, people in the wine business exude an air of mellow acceptance that the two substances can coexist in harmony.
Information source: nytimes.com
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